INSIGHTS
Global marketing, branding, performance, AI. We only write about what we have verified in execution.
What Is Growth Marketing?
Growth marketing grows revenue by improving the entire customer journey, from acquisition to referral, through experiments rather than ad efficiency alone.
READ 5 MIN
Why AI Video Ads Feel Off—and How to Build Trust
Explore why AI video ads can feel uncomfortable, from unnatural motion to doubts about product claims, and learn how live action, brand direction and audience testing can help.
READ 7 MIN
On A/B Testing
The stronger a platform's machine learning gets, the more A/B testing comes down to the brand knowledge behind deciding what to compare.
READ 5 MINPerformance Data Is the Blueprint for AEO
The questions and messages your campaigns already proved are the blueprint for content AI cites — and those citations come back as campaign performance and revenue.
READ 6 MIN
Korea Market Expansion, The First Thing Overseas Brands Should Do
In Korea, mobile, platforms, and reviews drive purchases — so entry success is decided by Naver/Coupang visibility and localization readiness.
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The Age of AI Answers: AEO, the Next Step in Search Marketing
Search results are turning from a list of links into a single answer. Here is AEO — the strategy for getting your brand inside the answer AI gives.
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